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Innovation, Impact, and Insight

Do you know the core value of your story?

Learn how to craft a message that will capture attention from the media.


3 Is

Use this worksheet to understand how your story fits into the 3Is. 


Guide Includes:

  • Thought-provoking questions  
  • Crafting your story for the media    

About Lightspeed PR

Our mission is to disrupt the conventional PR model by prioritizing our clients' needs and focusing on delivering measurable results. Lightspeed PR/M Was Built With You in Mind. The typical public relations agency model is broken. We know, because we were a part of it. After decades-long careers working at big agencies and in-house, Lightspeed's leadership realized what so many of our clients tell us: PR agencies are set up to benefit themselves first.