---
title: Innovation, Impact, and Insight
image: https://resources.lightspeedpr.com/hubfs/Lead%20Magnets/PR%20vs%20Advertising.png
---

[Skip to content](https://resources.lightspeedpr.com/3is#main-content)

[![Lightspeed Logo](https://resources.lightspeedpr.com/hs-fs/hubfs/Lightspeed%20Logo.jpeg?width=212&height=75&name=Lightspeed%20Logo.jpeg "Lightspeed Logo")](https://resources.lightspeedpr.com/?hsLang=en)

[![Lightspeed Logo](https://resources.lightspeedpr.com/hs-fs/hubfs/Lightspeed%20Logo.jpeg?width=212&height=75&name=Lightspeed%20Logo.jpeg "Lightspeed Logo")](https://resources.lightspeedpr.com/?hsLang=en)

This is a search field with an auto-suggest feature attached.

- There are no suggestions because the search field is empty.

## Innovation, Impact, and Insight

## Do you know the core value of your story?

## Learn how to craft a message that will capture attention from the media.

 

![3 Is](https://resources.lightspeedpr.com/hubfs/Lead%20Magnets/3%20Is.png "3 Is")

[Download The 3Is Guide Now](https://resources.lightspeedpr.com/3is#form)

### Use this worksheet to understand how your story fits into the 3Is. 

 

Guide Includes:

- Thought-provoking questions  
- Crafting your story for the media    

![Lighspeed_543697294](https://resources.lightspeedpr.com/hs-fs/hubfs/Lighspeed_543697294.png?width=1947&height=2000&name=Lighspeed_543697294.png "Lighspeed_543697294")

## About Lightspeed PR

Our mission is to disrupt the conventional PR model by prioritizing our clients' needs and focusing on delivering measurable results. Lightspeed PR/M Was Built With You in Mind. The typical public relations agency model is broken. We know, because we were a part of it. After decades-long careers working at big agencies and in-house, Lightspeed's leadership realized what so many of our clients tell us: PR agencies are set up to benefit themselves first.

[Download PR Guide Now](https://resources.lightspeedpr.com/3is#form)