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Product, Price, Place, and Promotion

Understanding the 4Ps of Marketing

How you can make them work to your advantage in a PR program. 

 
4ps

 Use this worksheet to understand how the 4Ps apply to your business 

Guide Includes:

  • Guiding discovery questions  
  • Helpful tips to understand the 4Ps for your marketing program.   
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About Lightspeed PR

Our mission is to disrupt the conventional PR model by prioritizing our clients' needs and focusing on delivering measurable results. Lightspeed PR/M Was Built With You in Mind. The typical public relations agency model is broken. We know, because we were a part of it. After decades-long careers working at big agencies and in-house, Lightspeed's leadership realized what so many of our clients tell us: PR agencies are set up to benefit themselves first.