---
title: Understanding the 4Ps of Marketing
image: https://resources.lightspeedpr.com/hubfs/Lead%20Magnets/PR%20vs%20Advertising.png
---

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## Product, Price, Place, and Promotion

## Understanding the 4Ps of Marketing

## How you can make them work to your advantage in a PR program. 

 

![4ps](https://resources.lightspeedpr.com/hubfs/Lead%20Magnets/4ps.png "4ps")

[Download The 4Ps Guide Now](https://resources.lightspeedpr.com/4ps#form)

###  Use this worksheet to understand how the 4Ps apply to your business 

Guide Includes:

- Guiding discovery questions  
- Helpful tips to understand the 4Ps for your marketing program.   

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## About Lightspeed PR

Our mission is to disrupt the conventional PR model by prioritizing our clients' needs and focusing on delivering measurable results. Lightspeed PR/M Was Built With You in Mind. The typical public relations agency model is broken. We know, because we were a part of it. After decades-long careers working at big agencies and in-house, Lightspeed's leadership realized what so many of our clients tell us: PR agencies are set up to benefit themselves first.

[Download PR Guide Now](https://resources.lightspeedpr.com/4ps#form)