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Product, Price, Place, and Promotion

Understanding the 4Ps of Marketing

How you can make them work to your advantage in a PR program. 



 Use this worksheet to understand how the 4Ps apply to your business 

Guide Includes:

  • Guiding discovery questions  
  • Helpful tips to understand the 4Ps for your marketing program.   

About Lightspeed PR

Our mission is to disrupt the conventional PR model by prioritizing our clients' needs and focusing on delivering measurable results. Lightspeed PR/M Was Built With You in Mind. The typical public relations agency model is broken. We know, because we were a part of it. After decades-long careers working at big agencies and in-house, Lightspeed's leadership realized what so many of our clients tell us: PR agencies are set up to benefit themselves first.