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Targeting your story to people you want to reach

Do you really know your audience?

Becoming your audience expert 

 
Identify Your Audience

Think you know your audience? Use the flowchart and worksheet to check your knowledge or share your thought process with other teammates. 

 

Guide Includes:

  • Audience flowchart  
  • Audience worksheet
    • Key definitions
    • Guiding questions
    • Helpful tips   
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About Lightspeed PR

Our mission is to disrupt the conventional PR model by prioritizing our clients' needs and focusing on delivering measurable results. Lightspeed PR/M Was Built With You in Mind. The typical public relations agency model is broken. We know, because we were a part of it. After decades-long careers working at big agencies and in-house, Lightspeed's leadership realized what so many of our clients tell us: PR agencies are set up to benefit themselves first.