Welcome Pitching Powerhouse Podcast Listeners
Amanda joins Jen Berson for this episode of Pitching Powerhouse—thanks, Jen! Amanda and Jen talk about how and why Lightspeed PR/M was founded ten years ago, and the many methods Amanda has picked up along the way to communicate the value of PR to prospective clients. Sometimes the best way to explain what PR is, and its value, is to explain what it’s not. Jen and Amanda also talk about the power of testimonials and case studies; sometimes brand leaders need to hear it from similar companies so they’re able to see PR pay off in a space that is familiar to them.
Jen and Amanda also talk through questions commonly asked by clients and how to address them. This includes knowing if you have news, and how quickly the PR team is able to get results.
Finally, Amanda shares the process of writing her new book: PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image and the value that writing a book brings to one’s business ventures. Amanda says, “it’s the best business card.”
The interworkings of public relations have long remained a mystery, but not for any good reason. Lightspeed PR/M’s Amanda Proscia published PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image to equip readers with the knowledge to understand and utilize the power of public relations.
Your PR Budget For Success
This PR Budget Quiz tallys up your answers and provides insight into the different elements of a PR program and the associated costs.
Schedule PR Chat Session
Do you need some media attention? Not sure where to start? Book a PR Chat Session with the Lightspeed PR/M founders. Use this time to ask questions about PR, discuss your goals, or learn more about how our team secures media coverage at the speed of light.