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Getting started on your PR Journey

What’s the Difference Between PR and Advertising?

And why your marketing program might need both

 
PR vs Advertising

With this guide, you’ll learn the difference between PR and advertising.

You’ll also get the chance to audit your marketing efforts for this year. 

 

Guide Includes:

  • PR overview and examples
  • Advertising overview and examples
  • The difference in audience perception  
  • 12-month PR audit
  • 12-month advertising audit  
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About Lightspeed PR

Our mission is to disrupt the conventional PR model by prioritizing our clients' needs and focusing on delivering measurable results. Lightspeed PR/M Was Built With You in Mind. The typical public relations agency model is broken. We know, because we were a part of it. After decades-long careers working at big agencies and in-house, Lightspeed's leadership realized what so many of our clients tell us: PR agencies are set up to benefit themselves first.