Thank you, Richard Midson, for having Amanda on The Public Relations Podcast! This fantastic episode covers current events in PR, the power of timing for PR and marketing campaigns, and the key to creating awareness before attempting to compel one’s audience. In this episode, Amanda shares that she often feels that the key to a successful campaign is planting the seeds of education before sharing the launch of the solution. This can help answer the “so what?” question that silently follows all messaging.

Richard and Amanda also discuss the potential downside to being good at PR: people don’t know that you exist! Amanda has dubbed this “PR’s PR problem.” They consider possible ways to address the fact that PR as a practice – and PR practitioners – are often undervalued in business conversations, compared to marketing. Thanks to all who listened!