Welcome The Rest is...PR Podcast Listeners
Thank you, Jacki and Lyle, for having Amanda as a guest on this episode of The Rest is... PR! The episode is full of anecdotes and concepts that will resonate with PR professionals, and inform those of us that are PR-curious. Amanda, Jacki, and Lyle discuss how Amanda earned the moniker "The Dear Abby of PR," via the publication of her book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image. Amanda shared with Lyle and Jacki that she feels "PR should have a seat at the table" early in business development, the way that marketing often does. PR professionals have their finger on the pulse of media, making them a key strategic asset.
Sometimes, business leaders don't think they have a compelling story; a PR team comes equipped with the right lens to identify the story. The podcast wrapped up with a discussion about the enthusiasm, curiosity, and fun that is woven into the practice of PR—and in PR Confidential. Thanks to the listeners for tuning into this episode! To check out some of the resources mentioned in the episode, click here.
The interworkings of public relations have long remained a mystery, but not for any good reason. Lightspeed PR/M’s Amanda Proscia published PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image to equip readers with the knowledge to understand and utilize the power of public relations.
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